For Dispensary Partners · New York State
Let's Build
Together.
100% margin on every SKU. A Black-owned, Veteran-owned, LGBTQ+-owned NY brand your customers will be proud to support — and Shane and LeVar's personal number, always.
100%
Margin on Every SKU
165
NY Dispensary Partners
6
SKUs Available
Weekly
Delivery Schedule
Required Before Your First Order
New to Silly Nice?
Onboard First. Order Second.
Any dispensary not currently carrying Silly Nice that hasn't been onboarded through Veterans Holdings must complete and submit the official onboarding form before placing an order.
Already approved and onboarded through Veterans Holdings? You do not need to complete the form again — place your order through DISTRU or directly through your Veterans Holdings sales representative.
How to Get Stocked
- 1
Submit the official onboarding form at veteranschoicecreations.com
- 2
Get approved through Veterans Holdings
- 3
Place your order on DISTRU or via your sales rep
Need help at any step? Call us — we pick up.
Three Simple Steps
How to Partner
with Silly Nice.
We've made onboarding fast and frictionless. Most dispensaries are stocked within a week.
Onboard
Complete the official onboarding form at Veterans Choice Creations. Takes about 5 minutes — you'll need your dispensary license and basic business info.
Open FormGet Approved
Veterans Holdings reviews your application and sets up your wholesale account. Already onboarded? Skip this step — you're cleared to order.
Typically 2–3 Business Days
Order & Restock
Place orders on DISTRU 24/7 or through your Veterans Holdings sales rep. Weekly deliveries across NY State.
Order on DistruQuestions at any step?
Call or text us anytime: 929-375-6940
Shane Breen
Co-Founder · U.S. Army Veteran
LeVar Thomas
Co-Founder
Who You're Partnering With
Not a company.
A family.
25 years strong.
Shane Breen and LeVar Thomas have been partners — in life and in vision — for 25 years. They built Silly Nice not as a business strategy, but because they genuinely believe people deserve access to better cannabis. Before it was legal. Before it was trendy. Before anyone was putting it in beautiful jars.
Shane served in the U.S. Army. Cannabis helped him through the hard days after service when standard options weren't cutting it. LeVar has been immersed in the culture for as long as either of them can remember. Together they've traveled to Amsterdam every year since 2002 — not to party, but to learn the craft.
When New York opened the doors to legal recreational cannabis, it felt like finally. They made every product like their name is on it — because it is. When you stock Silly Nice, you're putting a real family on your shelf. Black-owned, Veteran-owned, and LGBTQ+-owned — built with discipline, love, and an obsession with quality.
Who We Are
Black-Owned
Built independently, with intention. The culture, the hustle, the standard are baked into every product with our name on it.
Veteran-Owned
Shane served in the U.S. Army. Cannabis was medicine before it was legal — and that lived experience drives every decision we make.
LGBTQ+-Owned
Shane and LeVar built this brand over 25 years as partners in life and vision. That foundation shows in everything they make.
Made in New York
Grown Upstate. Processed in NY. Distributed statewide. 100% in New York, from cultivation to your dispensary shelf.
Our Cannabis Philosophy
We've been studying this plant
since before it was cool.
Shane and LeVar have traveled to Amsterdam every year since 2002 — not to party, but to learn. They went to understand the culture, the craft, the care that goes into exceptional cannabis. That obsession is what you're stocking when you carry Silly Nice.
2002
First Amsterdam Trip
25 yrs
Together as Partners
1000%
Love of the Plant
The Partner Advantage
Why Dispensaries Choose Silly Nice
We built this brand to be the best partner a dispensary could ask for. Here's what that means in practice.
100% Margin
Every single SKU is priced at exactly 2× wholesale. Your margin is guaranteed — no negotiation, no fine print.
Media Support
All dispensary partners get mainstream media marketing support — PR, social, content, and press coverage included.
Made in NY
Grown Upstate, made in New York State. Your customers want to support local — we make that story easy to tell.
Direct Access
You get Shane and LeVar's personal number. Call or text anytime. No account reps, no ticket systems — just real people who care.
We Don't Just
Drop Product.
We Drop Press.
Most brands drop off product and ghost. Not us. Every Silly Nice restock comes with a real editorial feature, news syndication, and AI search placement — putting your dispensary on the map every single time.
70
Domain Authority
Real Press. Real Authority.
stupidDOPE isn't just any blog — it's one of the most trusted culture publications in cannabis. When we write about your dispensary, people listen. Domain Authority 70 means real SEO value, not vanity coverage.
2
Major News Feeds
On Every Feed That Matters.
We syndicate every article to Apple News and Google News. Your customers scroll past it on their phone — and come find you. That's free advertising for your store with every single restock.
#1
AI Search Answer
Future-Proof Visibility.
When someone asks ChatGPT or Perplexity where to find Silly Nice, we make sure your dispensary is the answer. No other cannabis brand does this. We're already in the AI conversation — and so are you.
See what this looks like in the wild.
Real coverage. Real dispensaries. Real results — every restock.
Pricing
Wholesale Pricing
All products sold by the case. 100% margin on every unit — guaranteed.
| Product | Size | Wholesale | Retail MSRP | Case Size | Case Total |
|---|---|---|---|---|---|
 Diamond Powder Concentrate | 1G | $25 | $50 | 12 units | $300 |
 Bubble Hash Solventless Concentrate | 1G | $22 | $44 | 12 units | $264 |
 Frosted Hash Ball Artisanal Hash | 1G | $25 | $50 | 12 units | $300 |
 Diamond-Frosted Infused Flower Infused Flower | 3.5G | $30 | $60 | 32 units | $960 |
 510 Thread Vape — Pink Stardust 1G Vape Cartridge | 1G | $20 | $40 | 10 units | $200 |
 2G All-In-One Vape — Alaskan Thunder Fuck 2G All-In-One | 2G | $40 | $80 | 10 units | $400 |
Diamond Powder
ConcentrateWholesale
$25
Retail
$50
Case
12 units
$300
Bubble Hash
Solventless ConcentrateWholesale
$22
Retail
$44
Case
12 units
$264
Frosted Hash Ball
Artisanal HashWholesale
$25
Retail
$50
Case
12 units
$300
Diamond-Frosted Infused Flower
Infused FlowerWholesale
$30
Retail
$60
Case
32 units
$960
510 Thread Vape — Pink Stardust
1G Vape CartridgeWholesale
$20
Retail
$40
Case
10 units
$200
2G All-In-One Vape — Alaskan Thunder Fuck
2G All-In-OneWholesale
$40
Retail
$80
Case
10 units
$400
Perfect For New Dispensaries
The Silly Nice
Starter Kit.
One case of every SKU. The smartest way to bring Silly Nice into your store — give every product a fair shot, measure what sells, and grow from there.
We do weekly deliveries — no need to over-order upfront. Start lean, see the sell-through, and restock what moves.
Starter Kit Total
$2,424
One case of each of our 6 products
Diamond Powder
12 units · $25/unit
$300
Bubble Hash
12 units · $22/unit
$264
Frosted Hash Ball
12 units · $25/unit
$300
Diamond-Frosted Infused Flower
32 units · $30/unit
$960
510 Thread Vape — Pink Stardust
10 units · $20/unit
$200
2G All-In-One Vape — Alaskan Thunder Fuck
10 units · $40/unit
$400
Total Starter Kit
$2,424
Quick & Easy Ordering
Order Silly Nice
on Distru
Use Distru's wholesale platform to place orders anytime. Browse our full menu, check real-time inventory, and manage all your orders in one dashboard.
Real-time Inventory
See exactly what's in stock before you order
Order Anytime
24/7 access — no need to call or email for reorders
Full Product Specs
Lab results, THC %, terpene profiles all in one place
Platform
Distru Wholesale
Availability
24/7 Online Ordering
Brand
Silly Nice by Veterans Holdings
Region
New York State
For Your Team
Complete Dispensary Assets
Everything your team needs to sell Silly Nice with confidence — product descriptions, images, sales guide, brand assets, and logo in one click.
Retail Sales Guide
Talking points & sales tips
Product Images
High-res photos of all SKUs
Product Descriptions
Specs, effects & terpene profiles
About Silly Nice
Brand story & background
Brand Logo
Logo & usage guidelines
Full ZIP Package
All assets in one download
A product your customers can feel good about buying.
Recycled glass jars · 1,500+ lbs of ocean-bound plastic diverted · Hemp boxes & labels · 100% American-made packaging.
We're Always Reachable
Call us.
Text us.
Anytime.
Shane and LeVar aren't hiding behind a customer service department. They pick up the phone. If you want to carry Silly Nice, want to run a staff training at your store, or just want to get to know the people behind the brand — reach out directly.
You are our most important partner. We don't take that lightly. Thank you for believing in what we're building.
"We built this from a genuine love of cannabis and a belief that New York deserves a brand that actually gives a damn. When you stock Silly Nice, you're not adding another vendor — you're partnering with two people who care deeply about every product that leaves our hands."
Shane Breen & LeVar Thomas
Co-Founders, Silly Nice · 25 Years Together
165
NY Dispensaries
6
Products
25 yrs
Together