Why We Don’t Rush Products (and Never Will)

There’s a constant hum in cannabis.

Deadlines.
Drops.
Restocks.
What’s next.
What’s trending.

Everything moves fast. Sometimes too fast.

We feel that pressure like everyone else. Buyers ask for timelines. Consumers ask when something’s coming back. The market always wants more, sooner. That’s not unique to cannabis — but cannabis feels it harder because everything is new, regulated, and competitive all at once.

Still, we don’t rush.

Not because we’re stubborn.
Not because we’re disorganized.
And definitely not because we don’t care.

We don’t rush because rushing changes things.

When you rush cannabis, you start making decisions based on convenience instead of quality. You release something because the calendar says it’s time, not because it’s ready. You tell yourself it’s “good enough” and hope nobody notices the difference.

We notice. So we assume others will too.

From the very beginning, cannabis had to earn its place in our lives by working. That standard didn’t disappear when we decided to make products for other people. If anything, it got stricter. Once you’re responsible for someone else’s experience, there’s even less room for shortcuts.

That’s why time matters to us.

Time affects flavor.
Time affects texture.
Time affects how something burns, hits, and settles.

You can’t compress that without losing something.

Rushing also creates noise. Products come and go so quickly they never get a chance to be understood. Consumers don’t learn how to use them properly. Everything becomes disposable. Use it, move on, repeat.

That’s not how we use cannabis.

We’ve always approached it slowly. Deliberately. With the expectation that you don’t need much if what you have is done right. That mindset naturally shows up in how we build.

We don’t release products just to fill space on a shelf. We release them because they serve a purpose. Because they add something meaningful to a session. Because they make sense alongside what already exists.

Sometimes that means saying no.

Sometimes that means waiting longer than people would like.

We’re okay with that.

Selling out doesn’t bother us. Waiting doesn’t scare us. What scares us is putting something out into the world that doesn’t fully reflect our standards just because the moment felt convenient.

That’s not patience for patience’s sake. That’s respect.

It’s also respect for the consumer.

When someone picks up a Silly Nice product, we want them to feel like it was worth the wait. Like someone took their time so they don’t have to question what’s in their hands. Like the experience unfolds the way it’s supposed to — not rushed, not jagged, not disappointing halfway through.

Cannabis already asks people to slow down.

We think the products should reflect that.

Rushing also changes how brands behave. It creates anxiety. Comparison. The urge to chase what someone else is doing instead of staying focused on what you do well.

We’ve never been interested in that race.

Silly Nice moves at the speed that allows us to stay honest. Honest about what we make. Honest about why it exists. Honest about what it’s meant for.

Some things are worth waiting for.

We believe cannabis is one of them.