This Bud’s for You: A Summer Thank You to NY Budtenders from Silly Nice

We’ve always believed that weed brings people together—and here in New York, we’ve seen that belief come to life in the most beautiful way. From Brooklyn to Buffalo, Queens to Rochester, Silly Nice has been on a journey powered by community, creativity, and a whole lot of love from the folks behind the counter: our local budtenders.

Let’s be real—budtenders are the heartbeat of this industry. They’re the ones who answer endless questions, recommend their favorite strains, and introduce our small batch products to curious customers. They’re educators, guides, therapists, and hype teams all in one. And if you've ever bought Silly Nice, there's a good chance one of them played a big role in that experience. So we decided it was time to say thank you in a way that felt personal—and stylish.

This summer, we teamed up with Nash, an independent creative studio out of Brooklyn, to design something special for all the budtenders who’ve helped us grow. Together, we created a limited-edition Silly Nice apparel capsule made exclusively for the dispensary teams who carry our products across New York. It’s a small gesture packed with big meaning: gratitude, respect, and recognition.

Available in three colorways, each shirt is a wearable shoutout to the people who’ve supported our family-owned brand from day one. You won’t find these pieces for sale—they’re a gift. We’re hand-delivering them all summer long as we travel the state, connecting with the people who’ve helped turn Silly Nice from a bold idea into a top-selling weed brand.

To bring this campaign to life, we tapped the lens of Crown Heights native and visual storyteller @storagebased. The photoshoot captures him moving through his day—from the quiet morning routines to late-night creative energy. It’s an authentic look at New York life, designed to reflect the same pride and purpose that budtenders pour into their work every day. The visuals are stripped down, honest, and personal—just like the relationship we have with our retail partners.

The design concept from @nash_studio_ blends minimalism with movement, drawing from New York’s creative DNA. These aren’t loud, flashy giveaways. They’re subtle, comfortable, and intentional—meant to be worn, lived in, and appreciated by the people who earn it every day on the dispensary floor.

We’ve spent the last year doing everything the hard way: sourcing ethically, producing small batches, packaging sustainably, and growing our brand without cutting corners. Every time a budtender chooses to put our Frosted Hash Balls, Bubble Hash, Diamond Powder, or 2G Vapes into a customer’s hand, they’re co-signing that mission. And we don’t take that lightly.

So if you see us on the road this summer—maybe at a pop-up in Albany, a drop-off in Harlem, or a delivery in Hudson Falls—know we’re pulling up with gratitude. These shirts are just a symbol of something much bigger: our appreciation for the people making weed culture in New York so rich, personal, and alive.

We’re proud to be a small craft weed brand built by New Yorkers, for New Yorkers. And we’re even prouder to have the best budtenders in the world sharing our story one conversation at a time.

This bud’s for you. And we can’t wait to thank you in person.

Check out more of the campaign on Instagram at @sillynicenyc and follow the artists behind it at @nash_studio_ and @storagebased.