The Things We Refuse to Optimize at Silly Nice
At Silly Nice, we’re not against optimization.
We understand margins.
We understand efficiency.
We understand scale.
But we’ve also learned that not everything should be optimized — especially in cannabis.
Some things lose their value the moment you try to make them faster, cheaper, or more “efficient.” So instead of optimizing everything, we’ve made a short list of things we deliberately protect.
This is that list.
We Refuse to Optimize the Pace
Speed is tempting.
Faster production means more product.
More product means more shelf space.
More shelf space looks like success.
But speed also removes time — time to notice, to adjust, to pause.
We refuse to optimize our pace because pace is where quality lives. It’s where you catch subtle changes between batches. It’s where you decide something isn’t ready yet. It’s where you protect consistency.
Moving slower isn’t inefficiency to us. It’s how we stay present.
We Refuse to Optimize for Maximum Consumption
Cannabis doesn’t need to be consumed as fast as possible.
Products designed only for intensity often burn people out. They turn something that could be part of a routine into something that feels heavy or excessive.
We design products to be:
Used lightly
Layered thoughtfully
Enjoyed deliberately
That approach doesn’t optimize for speed of consumption — and that’s intentional. We’d rather people enjoy our products over time than rush through them.
We Refuse to Optimize Away Familiarity
Consistency is fragile.
It’s one of the first things lost when brands optimize too aggressively — new inputs, new shortcuts, new processes introduced in the name of efficiency.
We refuse to optimize anything that would make a product feel unfamiliar the second or third time someone returns to it.
Familiarity builds confidence. Confidence builds trust. Trust builds longevity.
Where This Comes From
Silly Nice is a Black-Owned and Veteran-Owned craft cannabis brand, founded and operated by a small team.
We weren’t built to chase volume. We were built to make products we could release repeatedly without apology.
Being recognized as one of the Top 150 cannabis brands in New York within our first year didn’t push us to optimize harder. It pushed us to protect what was already working.
We Refuse to Optimize Communication Into Noise
Marketing can be optimized endlessly.
More posts.
More announcements.
More urgency.
But clarity often suffers when volume increases.
We try to speak when there’s something worth saying — and to explain our products simply, honestly, and without exaggeration. That includes making lab testing and Certificates of Analysis easy to access at all times:
Transparency doesn’t need amplification. It just needs consistency.
We Refuse to Optimize Away Responsibility
Optimization often removes friction.
But sometimes friction is the point.
Responsibility lives in:
Double-checking
Waiting
Reconsidering
Saying no
We refuse to optimize away the moments where judgment matters. Cannabis asks for care, not automation.
We Refuse to Optimize Availability at the Expense of Integrity
Our products aren’t always available.
That’s not a scarcity tactic. It’s the result of producing in small batches and releasing only when things feel right.
We could optimize for constant availability. We choose not to.
What we protect instead is this: when something comes back, it should feel like itself.
If you’re looking for current availability, it’s always listed here:
👉 https://sillynice.com/locations
Why This Matters in New York
New York has a long memory.
People here remember when something changes. They remember when quality slips. They remember when a brand stops feeling like itself.
Refusing to optimize certain things helps protect against that erosion.
Final Thought
Optimization is a tool — not a goal.
At Silly Nice, we use it where it helps, and we avoid it where it harms. The things we refuse to optimize are the things that keep our work honest, familiar, and worth returning to.
That discipline doesn’t always show up on shelves. But it shows up in the experience — and over time, that’s what people remember.