How Silly Nice Became a Top 150 Cannabis Brand in New York
New York’s legal cannabis market is crowded.
Hundreds of licensed brands. Constant launches. Endless competition for shelf space and attention.
So when Silly Nice earned recognition as one of the Top 150 cannabis brands in New York—out of more than 500—it wasn’t the result of luck, hype, or aggressive marketing.
It was the result of discipline.
Silly Nice Was Never Built to Be the Cheapest
From day one, Silly Nice made a clear decision: we weren’t going to compete on price.
We weren’t interested in being the most affordable option on the shelf or racing to the bottom to gain market share. Instead, we focused on being the brand people chose when quality actually mattered.
That meant:
Small-batch production
Premium inputs
Higher-cost, eco-conscious packaging
Products designed for intention, not excess
That approach isn’t fast. But it’s durable.
Focus Over Volume Changed Everything
Many brands try to launch wide. Silly Nice launched focused.
Instead of flooding the market with dozens of SKUs, we built a tight lineup of products that each serve a purpose—concentrates and infusions designed to enhance whatever you’re already enjoying.
Nothing filler.
Nothing rushed.
Nothing designed just to take up space on a menu.
That clarity helped consumers understand what Silly Nice is—and what it isn’t.
Transparency Built Trust Early
Trust accelerates growth when it’s earned.
From the beginning, Silly Nice committed to full transparency:
Every product lab-tested
Every Certificate of Analysis available
No exaggerated claims
No hiding behind buzzwords
In a market still finding its footing, that level of openness stood out. Consumers noticed. Dispensaries noticed.
Trust turned into repeat demand.
Small Batches Created Real Demand
Silly Nice products aren’t always available—and that’s by design.
We don’t rush production to meet artificial timelines. We don’t dilute quality to chase distribution. When a batch is ready, it’s released. When it sells through, it sells through.
That cycle created something more powerful than constant availability: anticipation.
People began calling ahead. Asking for Silly Nice by name. Pre-ordering when they saw it in stock.
That’s organic growth.
Performance Did the Talking
Recognition doesn’t come from promises. It comes from performance.
Silly Nice products deliver:
Clean, predictable potency
Balanced, full-spectrum effects
Smooth performance across formats
Experiences that reward intentional use
When a small amount goes a long way, people remember. When it works again the next time, they come back.
Consistency builds reputation faster than marketing ever could.
Culture and Care Matter in New York
New York consumers are discerning.
They care about how things are made. They notice when brands cut corners. They respect craftsmanship and intention.
Silly Nice resonated because it wasn’t trying to be everything to everyone. It was built by a small, passionate team with clear values—care, culture, transparency, and respect for the plant.
That authenticity travels fast in New York.
Recognition Was a Milestone, Not the Goal
Being named a Top 150 cannabis brand in New York was never the finish line. It was confirmation that the approach works.
It showed that:
Craft still matters
Consumers reward quality
Transparency builds momentum
Slow, intentional growth lasts
Silly Nice didn’t earn its place by being loud. It earned it by being consistent.
What Comes Next Is the Same Philosophy
The path forward doesn’t change.
We’ll continue to:
Make small-batch products with purpose
Publish lab results without hesitation
Protect quality over scale
Build trust one experience at a time
Growth will follow—not because we chase it, but because we earn it.
Explore Silly Nice Products
To explore our full lineup, view Certificates of Analysis, or find a licensed New York dispensary closest to you, visit:
Silly Nice didn’t become a Top 150 brand by accident.
It happened because care compounds.
That’s how we built it—and that’s how we’ll keep building it.