From Harlem to 150+ Dispensaries: How We Built Silly Nice the Right Way
We didn’t start with a big team, outside funding, or a national rollout plan.
We started small.
Just us, our vision, and a belief that cannabis in New York could be done differently.
We’re a family-owned, Black-owned, and veteran-owned cannabis brand, built right here in New York. Every step we’ve taken has been intentional. Every relationship has mattered. Every product has been something we’ve stood behind fully.
Today, we’re in 150+ licensed dispensaries across New York State.
And we’re still approaching it the same way we did on day one.
We Built This With People Who Believed in Us
We want to be very clear about something.
We didn’t do this alone.
We are manufactured by Veterans Holdings, and we would not be here without them.
Jason and Sonja Ambrosino gave us a chance early.
They believed in what we were building before it was proven, before it was scaled, and before it had traction.
They helped us bring our ideas to life the right way:
Clean processes
Consistent production
Real attention to detail
That relationship means everything to us.
What We Learned From Being on 150+ Shelves
We’ve had the opportunity to work with dispensaries all across New York.
Different regions. Different customers. Different store environments.
But one thing stays consistent.
The stores that win are the ones that build with intention.
They don’t just fill shelves.
They think about:
What their customers actually want
What products will come back for repeat purchases
What brands they can trust long-term
That’s the kind of partnership we look for.
We’re Not Trying to Be Everywhere
We’re focused on being in the right places.
We’re selective because we care about:
Product freshness
Brand integrity
Strong relationships
We’re not trying to flood the market.
We’re trying to build something that lasts.
What We Bring to Dispensary Partners
We understand what it takes to get a product onto a shelf.
But more importantly, we understand what it takes to move it off the shelf.
When we work with dispensaries, we support them beyond just wholesale.
Content That Drives Discovery
Through our media platform, stupidDOPE, we create:
Blog features
Location-based content
Product highlights
All designed to help customers find your store and the products you carry.
Distribution Beyond the Dispensary
Our content reaches:
Apple News
Google News
Organic search
AI-driven discovery
That creates visibility that most brands can’t offer.
Ongoing Support
We stay engaged.
We highlight restocks.
We support launches.
We help tell the story of the stores we work with.
We Know What It Feels Like to Build From Scratch
We understand new dispensaries because we’ve been in that position ourselves.
Building something from the ground up is not easy.
There are a lot of decisions to make, and every one of them matters.
Choosing the right brands is one of the biggest.
If You’re Opening a Dispensary in New York
First, respect.
Getting to this point is not easy.
Second, we’d love to connect.
If you’re building your menu and looking for brands that:
Care about quality
Care about consistency
Care about relationships
We’re here.
👉 https://www.sillynice.com/wholesale
Final Thought
We’re not trying to be the loudest brand in the room.
We’re trying to be one of the most reliable.
We’re building this the right way, with the right people, one relationship at a time.
If that’s how you’re building your dispensary, we’d love to work together.